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“Stop Heartburn”

Perhaps it is difficult to imagine a skinny and muscular Neanderthal man who suffers from problems in the stomach. Unless in a hurry he swallowed the mammoth meat together with its tusk. Heartburn is a disease of the well-fed people suffering from hypodynamia and fighting endless stresses with the help of cigarettes, wine glass with alcohol and hamburgers. And then the stomach turns into the mouth of the volcano, continuously spewing red-hot magma, and the breath is quite possible to ignite the Olympic flame.

Diseases of gastro-intestinal tract are the most common ones. Often, they become chronic, necessitate burdensome diets that drastically affect the quality of life. Currently, among the diseases of the gastrointestinal tract functional dyspepsia - a range of symptoms, accompanied by pain in the stomach, heartburn, belching, nausea, vomiting, feeling of heaviness in the stomach and other unpleasant subjective sensations – plays the leading role. About 40% of the population of industrialized countries complains about dyspepsia. These complaints account for almost half of all visits to gastroenterologists. Among those suffering from dyspepsia dominate young and middle aged people, the most active and able-bodied ones. One of manifestation of dyspepsia is heartburn.

Heartburn is a burning sensation in epigastrium and the retrosternal area accompanied by a sour taste in your mouth. The appearance of heartburn is associated with increased acidity of gastric contents and its release to the lower esophagus. In elucidating the most frequent causes of heartburn, one must distinguish two groups of people who suffer from it: heartburn in patients with diseases of the gastrointestinal tract, and heartburn in healthy people.
In the first group the following diseases cause heartburn: chronic gastritis with high acidity, gastric ulcer and duodenal ulcer, chronic cholecystitis, gastro-esophageal reflux.
In healthy people, the causes of heartburn are much more diverse: poor nutrition (overeating, fast eating on the go and in a stressful environment, the misuse of fancy bread and fatty foods, consumption of large quantities of sweets and food containing caffeine (coffee, tea, chocolate) ; abuse of acute and spicy food), individual sensitivity to some food - citrus fruits, onions, garlic, tomato products (juice, pasta, sauces), the first half of pregnancy, intake of certain drugs (NSAIDs, steroid hormones, and some other cholinomimetic drugs). Alcohol abuse, smoking, going to sleep or rest lying down immediately after eating, wearing tight clothing, physical inactivity, obesity contribute to the appearance of heartburn to a large extent.

Incinerated by heat of heartburn mankind has invented many ways to combat it. You can drink a glass of water with baking soda, sigh with relief, but after half an hour to choke the next cup, because when taking soda there appears a so-called "rebound effect", when the acidity of gastric juice decreases sharply, and then just as rapidly rises. It is possible to use milk instead of soda - the effect is almost similar to the previous one. Extremists even eat the ashes of a cigarette - they say that helps. The brand of cigarettes is of no importance. And at last, after watching advertisements, you may hum "M-m-m-m, Danone," and drink a cup of very expensive yogurt. Well, anyway, it will do no harm… There also exist antacids, which really eliminate heartburn, but not for a long time, and being used over a long period they may cause constipation. “Horseradish is not sweeter than radish” – as the proverb says...

To prevent heartburn in healthy individuals (without organic diseases of the gastrointestinal tract) people should eat properly and regularly, avoid spicy and fatty food, stop smoking, keep watch over their weight. These measures will help eliminate problems associated with the stomach. However, in real life with the best will in the world it is difficult and often impossible to follow all these rules. That’s why the advanced humanity rushes into the nearest drugstore and in a loud voice requires the best preparation for heartburn – a dietary additive "Stop Heartburn" developed by "Pharmaceutical Company "Vertex" Ltd.”.
"Why should we use just this additive?" - asks a thoughtful reader. "Stop Heartburn" is a gastric alkaline tablet with a taste of mint, strawberry or lemon. The composition of the additive includes natural ingredients - calcium carbonate and magnesium carbonate. The combination of these two components provides a rapid achievement of lasting effect - calcium carbonate and magnesium carbonate quickly neutralize the hydrochloric acid and reduce the acidity of gastric juice. In addition, magnesium ions increase the osmotic pressure in the lumen of the intestine and stimulate peristalsis, increase the volume and speed up the evacuation of intestinal contents.

Let us hope that we fully convinced the reader that there is absolutely no need to recommend any visitor who came to a drugstore complaining of heartburn (or “fire” in stomach) to keep a fire extinguisher in a home medicine chest. It will be enough to offer a package of a dietary additive "Stop Heartburn '- and a reliable means for “fire fighting” will be always at your fingertips!

A. Sazonova, a doctor, otorhinolaryngologist.